— What were your impressions on the «Euro-Clip» exhibition?

The impressions are very positive. It’s really nice the show has been growing wide 7 high, there are more participants than ever, and more companies try & prepare their stands more thoroughly.

— What are the distinguishing features of this exhibition? Could you name them?

It seems to me the companies ceased to take the exhibition as merely as indispensible element in their work & participate in it just «for show».

The stands are becoming bigger, they have more different marketing techniques to attract people’s attention, more advertising too, — all these say about the increasing role of the exhibition for our industry.

— What challenges did you put on this show & whether they were achieved?

Our main goal for this & all previous exhibitions is negotiations with our clients. That’s why our stands are a comfortable platform for communication. This year, judging by our guests’ feedbacks they felt quite comfortable.

— What are the new items you have submitted to the «Expo-Clip» exhibition visitors?

The main new items were presented by our brands schoolFORMAT & Kalyaka-Malyaka. SchoolFORMAT presented a new collection of stylish school supplies, created in consideration of modern students’ psychology, their hobbies & interests.

Kalyaka-Malyaka as always pleased the clients with new & unique products for children’s’ creativity. These have already become sales hits.

— What can you tell about the presented product line? Don’t you think that proposal exceeds demand on the market?

There are lots of suggestion, that’s true. The competition is getting tougher. That makes us not only to expand our product line but also monitor the product quality carefully, to come up with new marketing techniques & promote them.