A new corporate inFORMAT catalog

A new corporate inFORMAT catalogThe FARM Company has issued a new corporative catalog on stationery & office inFORMAT-2011 products. It traditionally presents a great variety of famous brands products. Its new design allows using the directory much easier & working with it much more comfortable despite the considerable product line.

One can find absolutely everything an office may be in need of. The catalog presents more than 3500 products made by more than 100 companies, both Russians & foreign. These include the brands Hewlett Packard, Stanger, Eagle, Centropen, Koh-I-Noor, International Paper, Mondi, Essette, 3M, Fellowes, Trodat, Bic & many others.
The catalog consists of 12 sections: office equipment paper, consumables for office equipment, document storage supplies, writing supplies, paper products, computer supplies, office equipment, metal office furniture, presentation products, business accessories & gifts, domestic & household goods. Each section has its own colour & number making it easier to scan the catalog. The products are grouped into section. A well thought-out content makes it easier to navigate.
The items are described well, & supplied with photos & colour variants information. Comparing to last year’s catalog, the photos became bigger as well as the font. A system of special signs telling about the goods properties is available too. All these changes have a positive impact on the users’ information perception of the catalog. Another innovation of the 2011 catalog is information insertions about the product quality& specifications. By their means a customer can choose the right paper for the office.
The clients who still have problems with the catalog are provided with a detailed instruction.